What will Google’s new SOCIAL SEARCH mean for brands?

The next evolution in Real Time Search

Today Google released the new Social Search.  You will need a Google Profile (comes with your gmail account, you just need to activate it) to be included in the searches.

When you enter a search query you will receive real-time results on your friends, from whichever account you follow them.  This means blogs, twitter, Facebook, Flickr, etc. can all be searched in REAL TIME for results.  As a brand, this will give you profound access to information on your fans/followers…making it even more crucial for you to be on these sites and ACTIVE – NOW.  You will be able to view up to the minute information, completely FREE.  But in order to keep in those fans and followers – you must PARTICIPATE.

Become a part of the conversation today!  More on Social Search as I dig in.

For more on this story from TechCrunch

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