MarKyr Media

An enlightening article from the Yale Law Journal about the value of Reputation in a Virtual Economy.

“Virtual reputational [sic] economies show that reputation can be gained, lost, traded, protected, and shared, all in property-like fashion, without regard to whether it has independent economic value. In other words, reputation is not merely valuable; it is the new New Property.”

“the reputational economy exemplified by MySpace, Facebook, and gossip blogs. Status fortunes can be made in this economy, but can also be easily and quite dramatically lost. The importance of success in this reputational market can for some people be just as important as financial wealth—many people’s “lives virtually revolve around social-networking sites and blogs.” Indeed, by now it is old news that millions of people spend more time thinking about their Facebook profiles than their investment profiles.”

Viewing your Online Reputation Management the way your would view managing your property may help you to see the present dangers in neglecting to monitor yourself in the virtual world. Google is forever, pictures can be passed thousands of times and text can be taken out of context. Keep an eye on your property and be discriminating about what you post and who you become friends with. All of these elements equate to the value of your property. Monitor your assets and your property value will soar.

Tags: yale, reputation, management, property value, virtual economy, facebook, myspace,

MarKyr Media is proud to be a sponsor of the first annual Digital Family Reunion at Skirball Center.

On Thursday, December 11th from 5:00pm to 10:00pm, the Digital Family Reunion (DFR) is bringing the Southern California technology and business communities together for the holidays at the Skirball Cultural Center. In association with some of the region’s top trade associations and social networking groups, the DFR is throwing the holiday party of the millennium… so far! The DFR will reignite old relationships, spark new ones, and set the stage to kick off 2009 with a bright new start.

Inviting early adopters and legacy participants of the Internet 1.0 and today’s digitally apt Internet 2.0 tube dwellers, the DFR will create the optimum conditions for these generations to synergize with one another and inspire opportunities that will serve our industries, our region, and our society at large. Attendees will include leaders from all the major industry sectors such as media, entertainment, finance, publishing, venture funding, software, commerce, education, and many more.

The DFR is helping to set an engagement platform to advance the conversation between these like-minded, yet diverse communities by asking the question: “If we knew how connected we all are, how would that change everything?”

Join us for this unique business networking event, which includes a leadership panel forecasting 2009, a conversation with the recipient of the DFR “Outstanding Achievement Honor”, promotion of an important non-profit initiative, showcase tables from over 25 technology associations and networking groups, entertainment and much more.

REGISTER FOR DFR:
http://www.witi.com/regforms/digital_family_registration_form.php?id=2303

PROMOTE DFR – DOWNLOAD YOUR DIGITAL BADGES HERE:
http://www.digitalfamilyreunion.net/promote_dfr/

SPONSOR DFR:
http://www.digitalfamilyreunion.net/DFR_sponsorship_deck%2011-%2708.pdf

MAP & DIRECTIONS:
http://www.skirball.org/index.php?option=com_content&task=view&id=27

We are very excited to share with you the latest news from the Roxy Theatre’s social media success story!

Nic Adler, owner of the Roxy Theatre, made the cover of Nightclub and Bar, the leading trade rag for venue and bar owners. “How The Roxy Regained Relevance by Listening and Communicating” features an in-depth look at Nic’s reinvention of the Roxy’s image by ditching his website for a blog and opening his doors to the community.

Nic is a true pioneer in the music and social media space. We wish him and the Roxy staff the best of luck in the coming year and look forward to seeing what’s next in …

Rohit published an excellent article on how to deal with negative attacks on a company by a blogger on his blog Influential Marketing.  The five steps are:

1.  Identify the participants
2.  Evaluate the conversation
3.  Respond authentically
4.  Publish your point of view
5.  Monitor and respond to conversation

For more details read the post here.

Join us at Blog World Expo as we present our panel on Social Media and Online Reputation Management in the Entertainment Industry.

MarKyr Co-Founder, KYRa Reed and Roxy Theatre Owner and MarKyr Media client, Nic Adler will present a case study on how the Roxy Theatre’s blog and Social Media outreach efforts saved the club from shutting its doors. To learn more about the story, check out Francisco Dao’s piece, “From Zero to VH1 Rock Honors in 12 Months” on FastCompany.com.

MarKyr Co-Founder, MARjorie Kase will be discussing celebrities’ use of Radical Transparency to combat rumors and endear themselves to the public. Her presentation, appropriately titled, “Triumphs and Trainwrecks: Celebrity Blogs and Online Reputation Management” will focus on what celebs and their managers could learn from Jennifer Love Hewitt, Lindsay Lohan, Kanye West, and others.

The panel will be moderated by Blogcritics.org (recently acquired by Technorati) Co-Founder, Eric Olsen who is a friend and mentor.

Additional panelists will be announced soon. Stay tuned!

MarKyr Media began when we realized that traditional media outlets began to converge under the moniker of Social Media. They saw the need for a new understanding of how advertising, public relations, marketing and even customer service were going to integrate on the web. The rules were changing and it became increasingly harder for their clients to keep up with all the platforms, networks and widgets. Let alone, how to utilize these tools.

Although Consulting and Public Relations are not unique services, the ways that Markyr Media delivers its services is. Utilizing the tools that have emerged in the last five years via the Internet, we are able to offer our clients solutions for their Social Media PR, Online Reputation Management, Community Development and Education that are bleeding edge and on point with the current consumer trends. Old models are no longer as effective or are failing completely. It is time for a new kind of agency that understands the Internet and social space and can customize each solution.

Campaigns launched in the online environment are easier to gauge, less expensive and can offer a greater return than most offline campaigns. However, if not executed correctly, with a full understanding of what is required for success, namely a community mentality that listens to the customer, engages in and starts conversations, transparency and authenticity, and constant monitoring, then a company will waste time and money and see limited results in their online efforts. MarKyr Media is in a position to take companies into the new world. MarKyr Media provides education and services that will ensure a company is able to make the transition over time and provide their customers/clients with what THEY are looking for.

Based in Los Angeles, Markyr Media is a Social Media PR agency dedicated to providing organic bleeding edge Online Reputation Management solutions for the Tech and Entertainment industries. Services include blog coaching and consulting, personal and product branding, community development, and marketing 2.0 consulting. Markyr boasts relationships with some of the most popular and influential blogs. The company’s groundbreaking blog network possesses a collective reach of over 420 million unique monthly page views and 45 million unique monthly visitors.

Marjorie Kase
Prior to co-founding Markyr Media, Marjorie Kase was the President and CEO of Sociable Agency, a social media public relations firm located in San Francisco and Los Angeles. She is also the Founder and CEO of Blogger Reps.

Marjorie possesses over 15 years experience in online marketing, publicity, and content production in the entertainment and tech space. Prior to forming Sociable Agency, Marjorie was the Managing Editor of TV with MeeVee, where she oversaw editorial and marketing efforts, blogger relations, TV network relations, and red carpet reporting. She has also held promotions project management positions at Yahoo, Red Bull GmbH, and Yoyodyne Entertainment.

Marjorie holds a Bachelor’s Degree in American History and Film from Oberlin College, and a Master’s Degree in Adolescent Media Consumption from the University of Texas at Austin.

Prior to co-founding Markyr Media, Kyra Reed was an independent consultant in the Web 2.0 digital music convergence space.

Kyra Reed
Kyra has more than 15 years experience in small business marketing and music industry management. Kyra has built web presences for the Roxy Theatre and The Monterey Pop Festival. She has also managed and provided new media strategy for Windup Record artists Stars of Track and Field.

Kyra is the author of Blog 101, a beginners guide to blogging. Her passionate writings on social media PR and marketing can be found both on her personal blog, Kyrareed.com and Blog 101.