MarKyr is proud to have two proposals in the mix at South by Southwest (SXSW) this year – Kyra’s for Music, Marjorie’s for Interactive. We’ve compiled a list of worthy panels hosted by some of the brightest women in tech. Please take a moment to visit, vote, and comment on them.
Daniel Pink presents the science of motivation and looks at how business is getting it wrong.
The science of motivation presents more evidence that money is NOT the bottom line – really. If Autonomy, Mastery and Purpose are the most effective incentives for motivation then how detrimental to growth and innovation are quarterly bonuses and profit sharing in all industries?
It is also apparent that, when aligning this information with theories like Umair Hauqe’s “Saving Strategy from Strategists” and Fred Wilson’s “Freemium Business Model,” that our current business model of management hierarchy and monetary gain as the ultimate focus is doomed to fail under the pressure of authenticity and meaning.
If we dig even deeper we see that the results of this experiment also align with the rules of engagement for success in the social web (authenticity, transparency, community, conversation, and participation). And these “rules” and really guidelines that have been established by the whole of the internet community – organically. As if to suggest that our natural state of being is starting to push through the hundred plus years of industry business model to create ways of doing business that is more authentically HUMAN.
We WANT meaning and purpose, we want to feel like we matter and are contributing to a bigger cause. When money is the motivating factor, we narrow our focus and sacrifice any emotional reward. It doesn’t feed the deeper part of who we are that yearns for experience. This in turn inhibits innovation and creativity.
The social web is about community. We often tell our clients that you cannot approach social media with a dollar sign as a benchmark of success, it will guarantee minimal or no return. Where our clients have focued on community. value, and meaning – they are finding greater reward than money. They are cultivating a long term relationship with people that will GUARANTEE success monetarily – because that is no longer the sole motivation.
Nic Adler, owner of The Roxy Theatre, talks Social Media in this month’s issue of iProng Magazine. It is an excellent article on how he has used the concepts and tools of the medium to keep his business thriving and rebuild the music community on the Sunset Strip.
Congratulations on another great article Nic. And thank you for the mention. I guess I will forever be “the blog lady.”
“After taking over the club, Nic’s first order of business was to redefine what The Roxy was supposed to be in the face of the rise of competing music scenes in other LA neighborhoods. At the same time he began finding his way into social media after his girlfriend chided him over the sorry state of not only his MySpace page, but The Roxy’s official website as well.
“In the next couple days I met this girl Kyra Reed, and she was introduced to me as Blog Woman, ‘this Blog Woman is going to come and talk to you.’ And I was in an open place where I was kind of looking for the next way for The Roxy to excel, and she comes in and sits down and says ‘Do you know about community?’ And I’m like yeah, I guess I know about community, where I live, my neighbors. Then she started explaining to me the importance of community and paying it forward and doing things to help your neighbors, but in an online networking space.”
This past weekend I was invited to speak on a Social Media panel at the ASCAP Expo. Big thanks to Ariel Hyatt of Cyber PR for the recommendation. I had a great time with the other panelists, Patrick Faucher from Nimbit and Roy from Broadjam. Laura Roeder was the moderator.
The audience had lots of questions about Social Media. From “What is Twitter?” to “How do I choose which social networks to join and manage?” It was obvious the crowd was hungry for this information. The most compelling question, with the most unexpected answer, was about MySpace. Do artists still need to be on MySpace. You can see the answer to that question here:
Thank you to all the amazing, hard-working folks at ASCAP who work tirelessly to bring the newest and more relevant information to their members. I look forward to presenting at the Expo again next year!
Day I at SXSWi was spent mostly recovering from a split redeye the night before. After a restful respite at the hotel, Kyra and I hit the Social Media Group party at Mix on Six (not on 6th St. as it turns out) and then onto the TechSet party brought to us by the über 2.0 scenesters, Brian Solis and Stephanie Agresta. There, we ran into old friends Clint Schaff, Rohit Bhargava of *Personality Not Included fame, Kristin Nicole from Mashable and VentureBeat and Social TNT rockstar, Chris Lynn. Topics of conversation included new business models in the new economy, the many number of new faces this year, and Clint and my vastly different scores on Rock Band. A fun time was had by all. Knowing there was much to learn the next day we hit the hay pretty early.
Thanks to the kids at FreshBooks, in particular Saul Colt, Kyra and I have been featured on their “Internet All Stars” baseball cards.
The collect ‘em all packs have been included in every tote bag distributed by SXSWi. Who knew we were that important;)? Professional scans of the cards to come post conference. You’ll have to trust us on how cool they look in person.
We’re hitching our wagons and heading south to Austin, TX for our annual pilgrimage to SXSW. We’ll be charting our journey via photos and videos. Check back here for updates.
