Social Media Parody Video
We had a fun time making this parody video but seriously though, the social professional struggle is REAL! We need to band together and insist that companies and clients follow the Social System. The world depends on us, Social Samurai.
Download the infograph for free at http://www.thesystem.social.
THE TEAM (CREDITS)
Exec Producers and AMAZING wink emoticon Talent: Gretchen Fox & Kyra Reed
Associate Producer: Ashely Barber
Director/Camera: Piper Ferguson
Sound: Jeremy Brill
Bombs away. We launched our (awesome!) new newsletter this afternoon and think it’s pretty good, brief and fun if we do say so ourselves.
If you didn’t get it, you can view it here: http://eepurl.com/bxp_ir.
And then make sure to sign-up so you get it in the future here: http://eepurl.com/bxYydr
Gretchen published a new post on Forbes that takes a deeper look at what happens when step one of #SocialSystem is ignored. Brands sound like cheerleaders instead of themselves.
The Social System: Social Identity
For the past 12 years I’ve been working in the emerging field of social media. I’ve seen it go through many evolutions and become much more than a passing fad. But, in that time, I haven’t yet seen any standardized models for HOW to create a successful social media strategy.
So Gretchen Fox and I decided to grab the bull by the horns and apply our collective 20 years of industry experience in both marketing and social to figure it out. We knew that a workable process had to be a simple, repeatable and scalable methodology that could be applied to any business – from a solopreneur to a Fortune 500 company. After a solid year of trials with clients and gathering interviews and feedback from other social pros we are thrilled to release #TheSocialSystem.
Forbes Article: The Social System
The Social System
Great feature on how Gretchen and I developed The Social System to help businesses crack the code on social media.
Had a great time with so many brilliant marketers at the Media Leaders pane on community. I spoke about my experience with the Sunset Strip and told some stories of community building on Main Street in Santa Monica.
You can see it all here or read about it here.
Kyra Reed at Media Leaders panel
Interview with Josh Ochs of Media Leaders. Discussing our brand story at Adler Integrated.
How to Use Storytelling
What a thrill to see our case study in print in Entrepreneur Magazine! Thank you to Jennifer Wang for a great story on The Roxy Theatre and The Sunset Strip.
Pioneering Social Media Consultant Kyra Reed
Thank you to TechCrunch and Cyan Banister for covering The Roxy story. “Speaking of…” is a video interview serie that features entrepreneurs and innovators in a variety of industries. This is by far my favorite coverage of The Roxy’s use of social media and what is has done for the venue and The Sunset Strip.
The Cast of The Social Strip