Day I at SXSWi was spent mostly recovering from a split redeye the night before. After a restful respite at the hotel, Kyra and I hit the Social Media Group party at Mix on Six (not on 6th St. as it turns out) and then onto the TechSet party brought to us by the über 2.0 scenesters, Brian Solis and Stephanie Agresta. There, we ran into old friends Clint Schaff, Rohit Bhargava of *Personality Not Included fame, Kristin Nicole from Mashable and VentureBeat and Social TNT rockstar, Chris Lynn. Topics of conversation included new business models in the new economy, the many number of new faces this year, and Clint and my vastly different scores on Rock Band. A fun time was had by all. Knowing there was much to learn the next day we hit the hay pretty early.
Archive
Thanks to the kids at FreshBooks, in particular Saul Colt, Kyra and I have been featured on their “Internet All Stars” baseball cards.
The collect ‘em all packs have been included in every tote bag distributed by SXSWi. Who knew we were that important;)? Professional scans of the cards to come post conference. You’ll have to trust us on how cool they look in person.
We’re hitching our wagons and heading south to Austin, TX for our annual pilgrimage to SXSW. We’ll be charting our journey via photos and videos. Check back here for updates.
For up to the minute news on our whereabouts follow us on Twitter:
http://twitter.com/kyrareed
http://twitter.com/MarjorieKase
A historical event on many levels.
An enlightening article from the Yale Law Journal about the value of Reputation in a Virtual Economy.
“Virtual reputational [sic] economies show that reputation can be gained, lost, traded, protected, and shared, all in property-like fashion, without regard to whether it has independent economic value. In other words, reputation is not merely valuable; it is the new New Property.”
“the reputational economy exemplified by MySpace, Facebook, and gossip blogs. Status fortunes can be made in this economy, but can also be easily and quite dramatically lost. The importance of success in this reputational market can for some people be just as important as financial wealth—many people’s “lives virtually revolve around social-networking sites and blogs.” Indeed, by now it is old news that millions of people spend more time thinking about their Facebook profiles than their investment profiles.”
Viewing your Online Reputation Management the way your would view managing your property may help you to see the present dangers in neglecting to monitor yourself in the virtual world. Google is forever, pictures can be passed thousands of times and text can be taken out of context. Keep an eye on your property and be discriminating about what you post and who you become friends with. All of these elements equate to the value of your property. Monitor your assets and your property value will soar.
Tags: yale, reputation, management, property value, virtual economy, facebook, myspace,
Both Kyra and I are huge fans of Hulu, not just for their incredible content/player, but because they get it. Last week’s action by CEO, Jason Kilar is a primo example of why Hulu leads the pack in the premium online video space.
About ten days ago, without warning, Hulu yanked three season’s worth of It’s Always Sunny in Philadelphia. The response was flame-broiled. Some fans were angry at Hulu for interrupting their barreling process (consuming several episodes at once in an attempt to catch up to the current season, usually upon discovering a new favorite show). Others blamed the site erroneously for, in reality, it was FX’s decision. As resentment grew, so did the number of negative comment and tweets.
Anyone know a good place to watch it? Once upon a time there was a cool website called ‘Hulu’. Shift+Delete from list of favorites. -1muddytruck
This was the reason I cam to the site. Now it’s gone. 5 stars for the show. Never coming back to this site again. Quote me. -ddorsey72
5 stars for the show. — 0 stars for Hulu’s decision making and obvious lack of respect for their patrons. -zakmckracken
Instead of ignoring the fallout for a relatively minor error in judgment, Hulu’s CEO, Jason Kilar posted a direct-to-user apology on the Sunny page and on the Hulu blog, which included the announcement that the shows would be available again for another two weeks with FX’s permission. The letter was heartfelt, authentic, radically transparent, and most importantly showed they were listening.
MarKyr Co-Founders Marjorie Kase and Kyra Reed had the pleasure of presenting their Roxy Theatre case study with Roxy owner, Nic Adler at UCLA’s Social Media Marketing class last week. The team focused on the Roxy’s reputation transformation – both online and off – due entirely to their Social Media efforts. We had a terrific Q&A session afterwards where members of the class asked several throught-provoking questions regarding blog SEO, tools such as Twitter and Lijit, and time management skills. Special thanks to instructors Beverly Macy and Karl Kaska for making this happen.
MarKyr Media is proud to be a sponsor of the first annual Digital Family Reunion at Skirball Center.
On Thursday, December 11th from 5:00pm to 10:00pm, the Digital Family Reunion (DFR) is bringing the Southern California technology and business communities together for the holidays at the Skirball Cultural Center. In association with some of the region’s top trade associations and social networking groups, the DFR is throwing the holiday party of the millennium… so far! The DFR will reignite old relationships, spark new ones, and set the stage to kick off 2009 with a bright new start.
Inviting early adopters and legacy participants of the Internet 1.0 and today’s digitally apt Internet 2.0 tube dwellers, the DFR will create the optimum conditions for these generations to synergize with one another and inspire opportunities that will serve our industries, our region, and our society at large. Attendees will include leaders from all the major industry sectors such as media, entertainment, finance, publishing, venture funding, software, commerce, education, and many more.
The DFR is helping to set an engagement platform to advance the conversation between these like-minded, yet diverse communities by asking the question: “If we knew how connected we all are, how would that change everything?”
Join us for this unique business networking event, which includes a leadership panel forecasting 2009, a conversation with the recipient of the DFR “Outstanding Achievement Honor”, promotion of an important non-profit initiative, showcase tables from over 25 technology associations and networking groups, entertainment and much more.
REGISTER FOR DFR:
http://www.witi.com/regforms/digital_family_registration_form.php?id=2303
PROMOTE DFR – DOWNLOAD YOUR DIGITAL BADGES HERE:
http://www.digitalfamilyreunion.net/promote_dfr/
SPONSOR DFR:
http://www.digitalfamilyreunion.net/DFR_sponsorship_deck%2011-%2708.pdf
MAP & DIRECTIONS:
http://www.skirball.org/index.php?option=com_content&task=view&id=27
We are very excited to share with you the latest news from the Roxy Theatre’s social media success story!
Nic Adler, owner of the Roxy Theatre, made the cover of Nightclub and Bar, the leading trade rag for venue and bar owners. “How The Roxy Regained Relevance by Listening and Communicating” features an in-depth look at Nic’s reinvention of the Roxy’s image by ditching his website for a blog and opening his doors to the community.
Nic is a true pioneer in the music and social media space. We wish him and the Roxy staff the best of luck in the coming year and look forward to seeing what’s next in …