Last week our client, Dr. Allan Frankel of GreenBridge Medical, was featured on Fox Business News to discuss the recent federal ruling on Medical Marijuana. Dr. Frankel is a Medical Cannibas doctor in Marina del Rey. His focus is on education and he is using his Facebook Fan Page to spread the word about the virtues of medical cannabis. Good luck Dr. Frankel, we look forward to hearing more!
Dr. Frankel will also be featured on the George Lopez show in a few weeks!
You can watch the clip from Fox Business News HERE
I will be presenting a webinar hosted by WITI (Women in Technology International) on the value of social media. Please join us as we discuss the fundamentals, plus case studies about who is getting it right and who is getting it wrong. We aim to make it as fun as possible so be sure to dial in!
Social Media 101: Learn It, Love It, Use It Right*
Presenters: Marjorie Kase
WHEN: Tuesday from 10-11 AM PST (1-2 PM EST), 9/29
COST: FREE REGISTRATION WITH PROMO CODE “markyr”
You will learn:
A brief overview of the most popular and powerful social media sites
Why social media is valuable for business (yes, even Twitter)
How Facebook and Twitter can save you thousands of dollars on market research and customer service
The common mistakes big brands are making with social media and how to avoid them
How to convince your boss and your company they need a social media strategy
We will dispel myths about:
Privacy - Why it’s really possible to keep your private and professional life separate online
Time Management - How maintaining your professional social media presence can actually save you time in the long run
The Learning Curve - Why these tools are easier to learn than you think
*This webinar is designed for beginner to intermediate users. If you feel confident about the issues mentioned above, stay tuned. We will be offering programs for more advanced users in the future.
MarKyr is proud to have two proposals in the mix at South by Southwest (SXSW) this year - Kyra’s for Music, Marjorie’s for Interactive. We’ve compiled a list of worthy panels hosted by some of the brightest women in tech. Please take a moment to visit, vote, and comment on them.
Daniel Pink presents the science of motivation and looks at how business is getting it wrong.
The science of motivation presents more evidence that money is NOT the bottom line - really. If Autonomy, Mastery and Purpose are the most effective incentives for motivation then how detrimental to growth and innovation are quarterly bonuses and profit sharing in all industries?
It is also apparent that, when aligning this information with theories like Umair Hauqe’s “Saving Strategy from Strategists” and Fred Wilson’s “Freemium Business Model,” that our current business model of management hierarchy and monetary gain as the ultimate focus is doomed to fail under the pressure of authenticity and meaning.
If we dig even deeper we see that the results of this experiment also align with the rules of engagement for success in the social web (authenticity, transparency, community, conversation, and participation). And these “rules” and really guidelines that have been established by the whole of the internet community - organically. As if to suggest that our natural state of being is starting to push through the hundred plus years of industry business model to create ways of doing business that is more authentically HUMAN.
We WANT meaning and purpose, we want to feel like we matter and are contributing to a bigger cause. When money is the motivating factor, we narrow our focus and sacrifice any emotional reward. It doesn’t feed the deeper part of who we are that yearns for experience. This in turn inhibits innovation and creativity.
The social web is about community. We often tell our clients that you cannot approach social media with a dollar sign as a benchmark of success, it will guarantee minimal or no return. Where our clients have focued on community. value, and meaning - they are finding greater reward than money. They are cultivating a long term relationship with people that will GUARANTEE success monetarily - because that is no longer the sole motivation.
Nic Adler, owner of The Roxy Theatre, talks Social Media in this month’s issue of iProng Magazine. It is an excellent article on how he has used the concepts and tools of the medium to keep his business thriving and rebuild the music community on the Sunset Strip.
Congratulations on another great article Nic. And thank you for the mention. I guess I will forever be “the blog lady.”
“After taking over the club, Nic’s first order of business was to redefine what The Roxy was supposed to be in the face of the rise of competing music scenes in other LA neighborhoods. At the same time he began finding his way into social media after his girlfriend chided him over the sorry state of not only his MySpace page, but The Roxy’s official website as well.
“In the next couple days I met this girl Kyra Reed, and she was introduced to me as Blog Woman, ‘this Blog Woman is going to come and talk to you.’ And I was in an open place where I was kind of looking for the next way for The Roxy to excel, and she comes in and sits down and says ‘Do you know about community?’ And I’m like yeah, I guess I know about community, where I live, my neighbors. Then she started explaining to me the importance of community and paying it forward and doing things to help your neighbors, but in an online networking space.”
Kyra and I had the distinct pleasure of attending the Women in Technology International (WITI) Social Media Conference this weekend in San Jose. There, I did a standing room only presentation on Creating Facebook Pages for business. My sincere thanks to the folk at WITI, especially WITI President, David Leighton and WITI CEO, Caroline Leighton for making this happen.
This past weekend I was invited to speak on a Social Media panel at the ASCAP Expo. Big thanks to Ariel Hyatt of Cyber PR for the recommendation. I had a great time with the other panelists, Patrick Faucher from Nimbit and Roy from Broadjam. Laura Roeder was the moderator.
The audience had lots of questions about Social Media. From “What is Twitter?” to “How do I choose which social networks to join and manage?” It was obvious the crowd was hungry for this information. The most compelling question, with the most unexpected answer, was about MySpace. Do artists still need to be on MySpace. You can see the answer to that question here:
Thank you to all the amazing, hard-working folks at ASCAP who work tirelessly to bring the newest and more relevant information to their members. I look forward to presenting at the Expo again next year!
Day I at SXSWi was spent mostly recovering from a split redeye the night before. After a restful respite at the hotel, Kyra and I hit the Social Media Group party at Mix on Six (not on 6th St. as it turns out) and then onto the TechSet party brought to us by the über 2.0 scenesters, Brian Solis and Stephanie Agresta. There, we ran into old friends Clint Schaff, Rohit Bhargava of *Personality Not Included fame, Kristin Nicole from Mashable and VentureBeat and Social TNT rockstar, Chris Lynn. Topics of conversation included new business models in the new economy, the many number of new faces this year, and Clint and my vastly different scores on Rock Band. A fun time was had by all. Knowing there was much to learn the next day we hit the hay pretty early.
Blog 101is MarKyr Media Co-Founder Kyra Reed's book for beginner bloggers. It reveals the do's and dont's of blogging, how to set up a basic blog in under five minutes, and how to overcome the many challenges facing new bloggers.
