MarKyr Media

Last week our client, Dr. Allan Frankel of GreenBridge Medical, was featured on Fox Business News to discuss the recent federal ruling on Medical Marijuana.  Dr. Frankel is a Medical Cannibas doctor in Marina del Rey.  His focus is on education and he is using his Facebook Fan Page to spread the word about the virtues of medical cannabis. Good luck Dr. Frankel, we look forward to hearing more!

Dr. Frankel will also be featured on the George Lopez show in a few weeks!

You can watch the clip from Fox Business News HERE

The Digital Music Forum: West was an excellent place for us to launch the traveling panel “The Social Strip.”

The panel features Nic Adler of The Roxy Theatre, Nathan Levinson of The Viper Room, Alf Lamont of The Comedy Store, Charlie Amter consultant for The Andaz Hotel and Tyson Cornell of Book Soup.  It was a big hit, even for 9:45 in the morning.  The guys discussed how they came together to form a committee to improve the perception and activity of the Sunset Strip and offered excellent advice on how others can do the same to re-build their own local music communities.  For more on this panel check out our submission to SXSW and stay tuned for more.  We will be featured at the Gravity Summit in NYC in November, at the Canadian Music Week in Toronto in March and at SXSW Music Festival also in March.

Daniel Pink presents the science of motivation and looks at how business is getting it wrong. 

Nic Adler, owner of The Roxy Theatre, talks Social Media in this month’s issue of iProng Magazine.  It is an excellent article on how he has used the concepts and tools of the medium to keep his business thriving and rebuild the music community on the Sunset Strip.

Congratulations on another great article Nic.  And thank you for the mention.  I guess I will forever be “the blog lady.”

“After taking over the club, Nic’s first order of business was to redefine what The Roxy was supposed to be in the face of the rise of competing music scenes in other LA neighborhoods. At the same time he began finding his way into social media after his girlfriend chided him over the sorry state of not only his MySpace page, but The Roxy’s official website as well.

“In the next couple days I met this girl Kyra Reed, and she was introduced to me as Blog Woman, ‘this Blog Woman is going to come and talk to you.’ And I was in an open place where I was kind of looking for the next way for The Roxy to excel, and she comes in and sits down and says ‘Do you know about community?’ And I’m like yeah, I guess I know about community, where I live, my neighbors. Then she started explaining to me the importance of community and paying it forward and doing things to help your neighbors, but in an online networking space.”

To read the article in full go here.

This past weekend I was invited to speak on a Social Media panel at the ASCAP Expo.  Big thanks to Ariel Hyatt of Cyber PR for the recommendation.  I had a great time with the other panelists, Patrick Faucher from Nimbit and Roy from Broadjam.  Laura Roeder was the moderator.

The audience had lots of questions about Social Media.  From “What is Twitter?” to “How do I choose which social networks to join and manage?”  It was obvious the crowd was hungry for this information.  The most compelling question, with the most unexpected answer, was about MySpace.  Do artists still need to be on MySpace.  You can see the answer to that question here:

Thank you to all the amazing, hard-working folks at ASCAP who work tirelessly to bring the newest and more relevant information to their members.  I look forward to presenting at the Expo again next year!

An enlightening article from the Yale Law Journal about the value of Reputation in a Virtual Economy.

“Virtual reputational [sic] economies show that reputation can be gained, lost, traded, protected, and shared, all in property-like fashion, without regard to whether it has independent economic value. In other words, reputation is not merely valuable; it is the new New Property.”

“the reputational economy exemplified by MySpace, Facebook, and gossip blogs. Status fortunes can be made in this economy, but can also be easily and quite dramatically lost. The importance of success in this reputational market can for some people be just as important as financial wealth—many people’s “lives virtually revolve around social-networking sites and blogs.” Indeed, by now it is old news that millions of people spend more time thinking about their Facebook profiles than their investment profiles.”

Viewing your Online Reputation Management the way your would view managing your property may help you to see the present dangers in neglecting to monitor yourself in the virtual world. Google is forever, pictures can be passed thousands of times and text can be taken out of context. Keep an eye on your property and be discriminating about what you post and who you become friends with. All of these elements equate to the value of your property. Monitor your assets and your property value will soar.

Tags: yale, reputation, management, property value, virtual economy, facebook, myspace,

MarKyr Media is proud to be a sponsor of the first annual Digital Family Reunion at Skirball Center.

On Thursday, December 11th from 5:00pm to 10:00pm, the Digital Family Reunion (DFR) is bringing the Southern California technology and business communities together for the holidays at the Skirball Cultural Center. In association with some of the region’s top trade associations and social networking groups, the DFR is throwing the holiday party of the millennium… so far! The DFR will reignite old relationships, spark new ones, and set the stage to kick off 2009 with a bright new start.

Inviting early adopters and legacy participants of the Internet 1.0 and today’s digitally apt Internet 2.0 tube dwellers, the DFR will create the optimum conditions for these generations to synergize with one another and inspire opportunities that will serve our industries, our region, and our society at large. Attendees will include leaders from all the major industry sectors such as media, entertainment, finance, publishing, venture funding, software, commerce, education, and many more.

The DFR is helping to set an engagement platform to advance the conversation between these like-minded, yet diverse communities by asking the question: “If we knew how connected we all are, how would that change everything?”

Join us for this unique business networking event, which includes a leadership panel forecasting 2009, a conversation with the recipient of the DFR “Outstanding Achievement Honor”, promotion of an important non-profit initiative, showcase tables from over 25 technology associations and networking groups, entertainment and much more.

REGISTER FOR DFR:
http://www.witi.com/regforms/digital_family_registration_form.php?id=2303

PROMOTE DFR – DOWNLOAD YOUR DIGITAL BADGES HERE:
http://www.digitalfamilyreunion.net/promote_dfr/

SPONSOR DFR:
http://www.digitalfamilyreunion.net/DFR_sponsorship_deck%2011-%2708.pdf

MAP & DIRECTIONS:
http://www.skirball.org/index.php?option=com_content&task=view&id=27

We are very excited to share with you the latest news from the Roxy Theatre’s social media success story!

Nic Adler, owner of the Roxy Theatre, made the cover of Nightclub and Bar, the leading trade rag for venue and bar owners. “How The Roxy Regained Relevance by Listening and Communicating” features an in-depth look at Nic’s reinvention of the Roxy’s image by ditching his website for a blog and opening his doors to the community.

Nic is a true pioneer in the music and social media space. We wish him and the Roxy staff the best of luck in the coming year and look forward to seeing what’s next in …

Rohit published an excellent article on how to deal with negative attacks on a company by a blogger on his blog Influential Marketing.  The five steps are:

1.  Identify the participants
2.  Evaluate the conversation
3.  Respond authentically
4.  Publish your point of view
5.  Monitor and respond to conversation

For more details read the post here.

MarKyr Media began when we realized that traditional media outlets began to converge under the moniker of Social Media. They saw the need for a new understanding of how advertising, public relations, marketing and even customer service were going to integrate on the web. The rules were changing and it became increasingly harder for their clients to keep up with all the platforms, networks and widgets. Let alone, how to utilize these tools.

Although Consulting and Public Relations are not unique services, the ways that Markyr Media delivers its services is. Utilizing the tools that have emerged in the last five years via the Internet, we are able to offer our clients solutions for their Social Media PR, Online Reputation Management, Community Development and Education that are bleeding edge and on point with the current consumer trends. Old models are no longer as effective or are failing completely. It is time for a new kind of agency that understands the Internet and social space and can customize each solution.

Campaigns launched in the online environment are easier to gauge, less expensive and can offer a greater return than most offline campaigns. However, if not executed correctly, with a full understanding of what is required for success, namely a community mentality that listens to the customer, engages in and starts conversations, transparency and authenticity, and constant monitoring, then a company will waste time and money and see limited results in their online efforts. MarKyr Media is in a position to take companies into the new world. MarKyr Media provides education and services that will ensure a company is able to make the transition over time and provide their customers/clients with what THEY are looking for.