Nic Adler, owner of The Roxy Theatre, talks Social Media in this month’s issue of iProng Magazine. It is an excellent article on how he has used the concepts and tools of the medium to keep his business thriving and rebuild the music community on the Sunset Strip.
Congratulations on another great article Nic. And thank you for the mention. I guess I will forever be “the blog lady.”
“After taking over the club, Nic’s first order of business was to redefine what The Roxy was supposed to be in the face of the rise of competing music scenes in other LA neighborhoods. At the same time he began finding his way into social media after his girlfriend chided him over the sorry state of not only his MySpace page, but The Roxy’s official website as well.
“In the next couple days I met this girl Kyra Reed, and she was introduced to me as Blog Woman, ‘this Blog Woman is going to come and talk to you.’ And I was in an open place where I was kind of looking for the next way for The Roxy to excel, and she comes in and sits down and says ‘Do you know about community?’ And I’m like yeah, I guess I know about community, where I live, my neighbors. Then she started explaining to me the importance of community and paying it forward and doing things to help your neighbors, but in an online networking space.”
To read the article in full go here.