Social Media Parody Video

Social Media Parody Video

Social Media Parody Video

We had a fun time making this parody video but seriously though, the social professional struggle is REAL! We need to band together and insist that companies and clients follow the Social System. The world depends on us, Social Samurai.

Download the infograph for free at


Exec Producers and AMAZING wink emoticon Talent: Gretchen Fox & Kyra Reed
Associate Producer: Ashely Barber
Director/Camera: Piper Ferguson
Sound: Jeremy Brill

It’s Time To Standardize Social: Introducing The Social System

For the past 12 years I’ve been working in the emerging field of social media. I’ve seen it go through many evolutions and become much more than a passing fad. But, in that time, I haven’t yet seen any standardized models for HOW to create a successful social media strategy.

So Gretchen Fox and I decided to grab the bull by the horns and apply our collective 20 years of industry experience in both marketing and social to figure it out. We knew that a workable process had to be a simple, repeatable and scalable methodology that could be applied to any business – from a solopreneur to a Fortune 500 company. After a solid year of trials with clients and gathering interviews and feedback from other social pros we are thrilled to release ‪#‎TheSocialSystem‬.

Forbes Article: The Social System

The Social System

The Social System


Who Are you Talking to? Solving the Social Identity Crisis

By Kyra Reed (@kyrareed):

Brands often come to us because their efforts to build a relatable and meaningful social media presence have stalled out or flat out failed.

Our job in these cases is to understand the state of their current online presence, identify opportunities and create a path toward social media success.  The obvious first step is an audit of their profiles and channels.  (We’ll discuss that process more in depth in a later post.)

The not so obvious second step is a “Social Voice” or “Social Branding” workshop that lays the foundation for every campaign, ad, blog post, visual content piece and status update the company will produce.

Without this step:

  1. The strategy and tactics will be inconsistent

  2. The audience will be confused and lose interest

  3. The momentum and energy of the Page will make it miserable to manage

  4. It will be hard to gain followers and keep engagement high

  5. Most importantly… the messaging will be lost

Continue reading

TechCrunch interview with Kyra Reed and Nic Adler

Thank you to TechCrunch and Cyan Banister for covering The Roxy story.  “Speaking of…” is a video interview serie that features entrepreneurs and innovators in a variety of industries.  This is by far my favorite coverage of The Roxy’s use of social media and what is has done for the venue and The Sunset Strip.

The Cast of The Social Strip

The Cast of The Social Strip